It’s summer! It’s also festival season, with towns, cities, and other groups putting on a myriad of events and shows. With hundreds of people coming out to enjoy each day, festivals are excellent places to conduct some polling and get feedback. Below are three ways polls during festivals can result in some great ad hoc data.
Polling for the festival and its organizers
Every festival is a feat of organization, coordination, and teamwork. They’re an important part of any neighborhood, town, or city’s social and economic fabric. They serve as an opportunity to raise awareness for new initiatives, for the local culture, and for businesses. Setting up a polling table, or having polling ambassadors asking visitors questions is an excellent way to gather some feedback. Setting up an easy poll of 1 or 2 questions which get at specific metrics that you want to measure is pretty easy today with smartphones. Set up a table where visitors can register and push out a few polls throughout the day or the event.
Polling for businesses who are testing something new
Businesses, non-profits, local groups can follow a similar path. Many businesses, especially food and beverage vendors, may use festivals to test out new products. This is a perfect scenario for polling. Which flavors and varieties are most popular with the audience? Often the information collected at events is more informal, but with polls you can have documented metrics to look at afterwards. In addition, if you’re wanting to raise awareness about a service, product, or cause, asking visitors to register for a poll now provides an easy way to engage with them later.
Polling for volunteers
Events are excellent venues where non-profits can recruit volunteers. This goes not only for the festival organizers themselves, but for any group who is tabling at the event. Many non-profits have committees which focus on the specific needs of the organization. Polling interested visitors on where they’d most like to serve is an easy and quick way to measure interest while also immediately engaging the prospect.
There are several other use case scenarios for polling during these busy times. What’s often missed when conducting events is gathering enough actionable data about whether the event, or being present at an event, was ultimately worth the effort. Or if something could be done better for next time.
In any of these situations, PollQ will do the trick. Check us out!